I had my first real experience with the iTunes Music Store (IMS) this week. I got some gift certificates to it for Christmas, so I decided to use them. I also found out that if I sign up to pay with PayPal, I get 5 free songs to download. So I signed up.

After some fumbling with the Gift Cerificates (you have to scratch off the stuff on the back to reveal the code. Nowhere could I find the instructions to do this, instead I kept entering the code at the bottom…). So I shopped around for some singles (for my free songs) and some albums (for my certificates). And guess what: I enjoyed my experience.

So why “Deliciously Evil”? Because all the features of IMS make it too easy for people to buy new music. I was thinking of setting up an allowance for my account so I don’t go crazy. Just a couple of clicks and a password entry and you have new music which will get pushed down to your iPod. Couple the ease of use with the “Consumer Friendly” Copy Protection features (ie. my wife and I can share music with each other) and you have something that is almost too easy to use to be good for you.